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Bob Sikkes: ‘Buying without looking is success through authenticity’ | TV

According to Sikkes, the search for a house is ‘just real’ for the participants. “It really is an impossible task. We buy a house for people, when it is actually not possible.” Sikkes finds Buy without looking the first program he notices that ‘all walks of life’ are watching. “I am approached by chic ladies from Maastricht, but also by students and construction workers. Everyone watches it.”

Every morning after the broadcast, Sikkes looks anxiously at the viewing figures. “Of course we think that’s important. I think everyone likes to make something that is successful.”

The housing program has been attracting millions of audiences for seasons. Monday’s broadcast attracted 1.3 million viewers to RTL 4. This made the program the second most watched program of the day.

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